Godrej Security Solutions introduces its upgraded range of new Home Lockers in Delhi – NCR

~ Godrej Security Solutions has launched a superior range of home lockers; The NX Pro Plus, NX Advanced, and Verge Series. ~

~ At ‘Secure 4.0’—an event that spotlighted the foremost advancements in home security from the renowned brand. ~

Delhi, 06 December 2023: Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, has strategically expanded its Home Lockers category in Delhi – NCR with the introduction of the range of latest innovations; NX pro plus, NX advanced, and Verge series. This initiative, aimed at enhancing convenience and safeguarding valuables, involves the addition of new counters in the city during the fiscal year FY23, with a target to grow the category by 10% over the next fiscal year.

Recognizing Delhi – NCR's distinctive security needs and the increasing awareness of home safety, Godrej Security Solutions sees a significant opportunity to fortify its position in the home lockers market. Currently holding a substantial market share of 80% in the home locker category, the brand plans to bolster its presence further through the introduction of various locking mechanism-enabled lockers and safes. These innovative solutions not only prioritize security but also integrate smart features for a seamless and advanced customer experience. The brand is proactively addressing the growing demand for home lockers in the region, aligning with its vision to deliver top-tier security solutions and become a preferred choice for gifting purposes.

With an extensive market penetration of over 3000 retail counters nationwide, the brand further plans to strengthen its channel partner presence through addition of 50 plus new counters in Delhi to enhance its omnichannel presence. These counters are strategically positioned across distributors, dealers, retailers, and prominent online platforms, including Amazon and the brand's official website. This well-rounded distribution network ensures easy accessibility for customers seeking Godrej Security Solutions' products and services.

Commenting on the announcement Mr Pushkar Gokhale, Business Head, Godrej Security Solutions, said, " Our commitment at Godrej Security Solutions goes beyond mere protection; it involves crafting an unparalleled customer journey through seamless integration of features. As we consolidate our presence in Delhi - NCR region, we envisage a significant growth of 20% in the home locker category over the upcoming year. This strategic initiative aligns with our overarching vision to be the definitive choice for cutting-edge security solutions. By persistently innovating and incorporating sophisticated design with intelligent technologies, we aspire to redefine the landscape of home security and establish Godrej Security Solutions as the epitome of Security"

As a part of its ongoing commitment to innovation and addressing the unique demands of the Delhi market, Godrej Security Solutions is actively developing products that will set new standards in home security. These offerings encompass cutting-edge design, durability enhancements, and seamless integration of smart technologies. The brand's commitment to excellence is further reinforced through its robust partnership network, positioning it as a key player in the security solutions landscape in Delhi and beyond.

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