Godrej Appliances adds a personal touch to festive greetings with Ayushmann Khurrana through Augmented Reality

Mumbai, 7th November 2023: As an extension of the #AyushmannBhavaForever festive campaign, Godrej Appliances is engaging with consumers through interactive advertisements using Augmented Reality. These ads feature the Bollywood star and brand ambassador, Ayushmann Khurrana, and aim to enhance personalized festive experience for consumers.

As a part of this engagement, fans can capture a special moment with superstar Ayushmann Khurrana. The mobile ad directs fans to take selfie with the Bollywood actor, up on doing this a special festive message from the actor gets delivered directly to the user’s email along with the captured image, which is a keepsake and easy to share on social media. Customers also have the option to avail of this photo opportunity by scanning a QR code available at stores or through digital channels.

Commenting on this, Swati Rathi, Head of Marketing at Godrej Appliances said, “Setting the mood for the festive season, we are delighted to engage our valued consumers by leveraging new-age AR technology. We have curated an exciting opportunity for consumers to take a selfie with our brand ambassador ‘Ayushmann Khurrana’ and receive a customized festive message from him. It’s a small gesture to add to the festive celebrations with Diwali being round the corner.”

Consumers can access the same through an easy-to-scan QR code across stores pan India and online through the company website and social media platforms.

About Godrej Appliances

Godrej Appliances, a business unit of Godrej & Boyce, the flagship company of Godrej Group is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture Refrigerators and since then Godrej Appliances has expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers and more recently InsuliCool product range, all powered by the driving philosophy of 'Things Made Thoughtfully’.

This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej. Both manufacturing units of Godrej Appliances became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class after-sales service through more than 680 service centers and 4500 + SmartBuddy service experts pan-India.

To learn more visit: https://www.godrej.com/godrej-appliances